Posted by sabine7
Interview | 24 Jul 08 | Comments (0) | Stumble
One of the most interesting ideas to come out of the many satellite exhibitions during New York’s design week this year was Adieu, Journal of Arts and Events, a concept developed by Cressida Payavis, a member of the Bond design collective. The magazine’s contents focus on fashion, design, technology and global affairs, with the emphasis on a sustainable existence, but what makes Adieu stand out is that it is printed on recyclable paper with a dissipating ink. By the time the news becomes stale, the ink has faded away, leaving a blank journal in its stead. With any luck, Adieu will have inspired the user to create. The object of beauty becomes a tool in more ways than one.
The idea behind Adieu is brilliant! Is this still a concept or will we be seeing this Journal of Arts and Events sometime soon?
Currently it is a concept. With the proper interest and monetary backing, it can be a reality. Its content also is very important to me. I want it to contain bits and pieces of everything relevant to promoting a sustainable existence. Paris Hilton fans need not subscribe.
Need or novelty? And how much more eco-friendly is the process?
It's a novelty derived from a need. More eco-friendly than what? Soy ink on recycled paper? It's not, but you can reuse each piece of paper one more time. So a 248-page magazine with a subscription of 1 million is 248 million pieces of paper per month that gets used one more time before going into the recycling bin. That's 2976 pieces per year. Just think what that figure would be if several publications were printed in this way.
What other design uses could be found for this dissipating ink process?
Dissipating laser ink jet printers for the office!
